On the contrary, ‘K3’ was the typical formulaic family entertainer, which received mixed responses and didn’t blow the roof off contrary to expectations.Ĭonsidering the positive reception for ‘Ikkat’, a lockdown comedy released in July and the blockbuster success of the latest release ‘Rathnan Prapancha’, OTT platforms could soon become viable for Kannada films as well. It may have turned out to be a profitable outing for the producer but that’s primarily because it had edgy stuff that, pardon the generalisation, the ‘B’ and ‘C’ centre audience may have enjoyed. The ‘A’ certified ‘Salaga’ was obviously not family-friendly. However, if the seat availability in ticketing websites is to be believed, the reception over the weekdays, atleast in Bengaluru, has been average. They catered only to certain sets of the audience and as expected, did well in the long weekend of five days. ‘Salaga’ and ‘K3’ were not unanimously accepted. How wise is it to just bank on ‘the first weekend’ phenomenon? But it also makes business sense, to define success more objectively, for its own profitable sustenance. Everything is fair in business and its promotions. Naturally, this has been the season of press meets, pre-events and success meets. The floodgates have opened and apparently around 50 films have lined up for release before the year ends - shocking! ‘Ninna Sanihake’, which had sufficient celebrity push, may not have rung the cash register hard enough but did help the audience warm-up a wee bit for the biggies like ‘Kotigobba 3’ (K3) and ‘Salaga’. September had two releases with known faces - ‘Lanke’ and ‘Puksatte Lifu’ - but even they failed to turn things around despite the latter garnering some appreciation.Īll eyes were set on October and the much-awaited 100% occupancy. For the next couple of months, there were no Kannada releases and although theatres opened up with 50% occupancy in August, because of the remnant Covid fear and the low profile releases, most of these movie halls were just rows of empty seats. In mid-April this year, a couple of weeks after the release of late Puneeth Rajkumar’s ‘Yuvarathnaa’, theatres were locked up for the second time.
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